How to Start Career in E Commerce Industry
The modern living style often poses the problem of time shortage. A large number of innovative business concepts have been introduced focused on easing out the time-constraints of the people. Like the concept of free home delivery, e-commerce has been introduced to enable people buy, sell and trade goods or services online. E-commerce has created a lot of business opportunities for the techno savvy people. Nowadays E-commerce is popularly known as e-business and e-retailing as e-tailing.
E Commerce Industry in Current Scenario
There is a growing awareness among the business community in the world about the opportunities offered by eCommerce. Websites like amazon.com, flipcart, shopping, india times.in/com, ebuy.com, big bazar.com etc. are common sites world wide for a variety of products online. This has empowered the common man a lot. Through E-commerce or Electronic commerce all business transactions can be done online. The most attractive part of e-commerce is that buyers purchase their desired products any time anywhere just as they buy from a usual store using a shopping cart or shopping basket system or credit card payments.
The current scenario all over the world depicts an exciting response to e-commerce. It is fast becoming an integral part of our daily life. One can get goods and services through E-commerce portals. The range of these goods and services is very wide which includes health and beauty products, computer and peripherals, software, apparel and accessories, books and magazines, consumer electronics, household appliances, vehicles, jewelry, real estates, health products, medicines, matrimonial services, shares and stocks, financial services, legal services, banking services, and what not.
Some of the top E-commerce companies of India include Candid Info, Chenab Information Technologies Private Limited, Compare Info Base, ASA Systel Communications Pvt Ltd, Euro link Systems Limited, HashPro Technologies, Compare Info Base, Sanver E-solutions, to name only a few. E-commerce benefits businesses in a big way holding a promising future to rapid adoption of net commerce. More and more online retailers are entering the market in India. The experts forecast a very bright future for e-commerce in India.
Career opportunities in E-Commerce
Since E-commerce has been proved as an effective marketing tool, it has emerged as a popular career option for students from commerce stream. There is a good demand for Electronic Commerce professionals. The professionals with cutting edge technologies have an upper hand but even professionals in traditional fields are also finding new areas to work.
The fact that due to global economy market is expanding and the improving economy is producing a growing class of people with disposable income indicate that this field will further grow as the number of internet users is also growing at a fast pace. In addition, it can be pursued as a separate full-time career or a parallel career with the knowledge of its application in diverse fields and it does not involve large travelling or other expenses.
A distinct feature of E-commerce is that a person can earn well even with limited financial resource. He will not require any room or office to work from. He can very well operate anytime, from anywhere across the world by making use of internet facility.
Secondly, you can also take up e-commerce as your ultimate career or a part-time career.
Personal attributes and skills required
To make a successful career in E-commerce you should have good writing and communication skills, knowledge of Internet and world wide web, Hyper Text Markup Language (HTML), familiarity with web creation tools such as Macromedia Dreamweaver, Hotmetal Pro, Fusion, adobe photoshop, Corel Draw, Fireworks, Gif Animator and Macromedia Flash, subject matter specialization, research ability, etc.
Job Opportunities in E Commerce Industry
E-commerce Marketing Manager
The job profile of an E-commerce Marketing Manager is a combination of basic business management skills and knowledge of Internet-based computer applications. A graduate with a business or marketing management degree has to go for a course in computer science or computer engineering. But the basic thing is to have interest in both these streams. He has to work as leader of the team while having proficiency at working in a technical environment.
An E-commerce marketing manager explores and develops channels of sales. In order to help companies explore business opportunities and make profit by taking benefit of the marketing and sales opportunities available on the internet, E-commerce marketing managers develop and carry out marketing plans in this regard. For this purpose, they identify and suggest to the companies the computer applications they should use and explain how this will help. Developing budgets for projects, monitoring costs, providing status reports to management are other responsibilities of e-commerce marketing managers. They make use of the feedback from the executives of company.
They are highly skilled, methodical specialists in e-mail target marketing. Training and experience are required for becoming an e-commerce marketing manager. One may have to start as an e-commerce marketing analyst or a web designer.
E-commerce Merchandising Managers
The E-commerce Merchandiser’s basic responsibility is to ensure that the targets of planned sales and gross profit of the specific merchandise, which is sold online, are met. Secondly, he has to render assistance in managing the expenses of the company. The objectives are achieved by him by virtue of his professional education, knowledge, training and experience which involves multiple tasks.
Knack for relationship building, ability to lead, decision making skill, analytical skills, strong knowledge about products, experience of e-commerce, multi-tasking capabilities and being computer savvy.
E-commerce analysts and specialists
The E-commerce Analysts and Specialists play a key role in areas like implementing rapid changes to meet changing business and marketing requirements, Maintaining and building features effectively as per company’s requirements. Ensuring that implementations met the required scalability and reliability required for company’s E-commerce operation, analyzing and diagnosing issues which may impact performance or availability in the E-commerce environment, preparing functional and technical documentation on assigned projects, developing code consistent with company standard coding practices.
Other jobs in E Commerce Industry
Web Content Managers
The web content is updated and maintained in accordance with the changing needs of the organization. The Web Content Managers oversee that the content on websites is updated regularly.
Website Designers and Developers
Website designers and developers prepare layout, designs of the website, create web pages, graphics, multimedia and animation design using HTML or graphical web authorising tools.
Web Programming and Application Developers
This is an advanced level of web designing. Web Programming and Application Developers creates complex application that provide dynamic content using data basic and even provide electronic commerce functionality using shopping card software.
Data Base Administrator
Data Base Administrator task is to design, develop and maintain database system that is essential for E-commerce.
Web Master
Web Master protects sites from the virus attack, hackers, and hardware problems. He should have sound knowledge of operating system, server, hardware and software.
E-commerce Fraud Analysts
E-commerce fraud analysts monitor company websites to prevent frauds and to improve website safety. Companies, their clients, customers and vendors accounts can be infiltrated by hackers.
Self Employment
You can be self employed by promoting products of other companies. You could simply create a website that sells the products. As soon as the site becomes popular you can expand your business.
Education Needed to Start E Commerce Industry
After 10+2 there are certificate courses such as EDI, E-commerce, E-commerce application programme, Certificate course in web and E-commerce technology, Certificate in web and internet programming.
The degree programmes such as Bachelor of ecommerce (B.E-Com), Bachelor of business administration in ecommerce (BBA-e-commerce) are also offered by many institutes.
If you have completed your graduation, you can go for Ecommerce MBA (eMBA), Master of Business Administration in e-Commerce (MBA-e-Commerce), Master in e-Commerce (MeC), Master of Engineering in e-Commerce (ME e-Commerce), Master of Science in Information Technology and e-Commerce (MS-IT & e-Commerce), Master of Science in e-Commerce Applications (MS e-Commerce Applications), Master of Information Technology-e-Commerce (MIT-EC), Post Graduate Diploma in e-Commerce Applications (PGDe-Commerce Applications), PG Diploma in Information Technology & Management in e-Commerce (PGDITM-EC), Advance Diploma in Web & e-commerce Technology, e-Commerce visual application developer.
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